13 Shocking Online Jewelry Statistics for 2025

The online jewelry market is shining brighter than ever, and 2025 is set to be a big year for digital bling. With e-commerce transforming how people shop for everything—including fine jewelry—there’s no better time to explore the numbers shaping this booming industry.

Let’s dive into three key statistics that highlight just how massive the online jewelry space has become, and explore additional online jewelry statistics that shed further light on the industry today and expectations for the future.

1. The online jewelry market surpasses $46.1 billion (source)

The jewelry industry is embracing e-commerce at an unprecedented pace. By the end of 2024, the global online jewelry market size had soared to a $46.1 billion valuation, according to market research from Concegic. This valuation is projected to nearly triple over the next several years, reaching $129 billion by 2032.

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This rapid expansion is driven by evolving consumer preferences, the rise of direct-to-consumer (DTC) brands, and growing confidence in purchasing fine jewelry from online retailers.

Luxury brands and independent jewelers alike are optimizing their digital storefronts, making it easier for shoppers to discover and purchase jewelry that perfectly suits their style—all from the comfort of their homes.

2. Online jewelry sales are skyrocketing with a 13.8% annual growth rate (source)

The online jewelry market isn’t just expanding—it’s accelerating. From 2025 to 2032, the industry is projected to grow at a compound annual growth rate (CAGR) of 13.8%.

As more consumers embrace digital jewelry shopping, this upward trajectory is expected to continue well beyond 2025, reinforcing earlier projections from Concegic’s 2023 research report:

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This surge is fueled by younger, digital-savvy consumers who prefer online shopping, as well as cutting-edge innovations like augmented reality (AR) try-on technology, advanced customization tools, and hassle-free return policies.

3. In the U.S., 28.9% of jewelry is bought online (source)

According to the most recent data from ECDB, nearly 29% of U.S. jewelry purchases are 28.9% are online. This percentage is projected to increase by a yearly average of 8.2% to reach 39.6% by 2028.

By some estimates, the U.S. online jewelry sales were projected to reach $22.5 billion by the end of 2024 and increase to $37.9 billion by 2029, representing 68.4% growth. For comparison, the U.S. market has seen 73.1% growth from $13 billion in 2019.

This reflects global jewelry industry statistics, which reveal more jewelry consumers worldwide are shopping online each year.

E-commerce represented just 20.5% of annual jewelry revenue in 2018, while traditional brick-and-mortar stores earned 79.5%. However, online sales are projected to reach 32.7% of total jewelry revenue in 2025, compared to 67.3% in offline sales. This percentage is expected to continue growth over the coming years, with online jewelry stores reaching 37.1% of total revenue by 2028.

The convenience of browsing endless styles, comparing prices, and reading reviews has made online shopping the go-to choice for many jewelry buyers.

Additional online jewelry statistics you should know

To better understand the changing world of online jewelry sales, here are 10 additional statistics you should know:

1. The gold segment dominates the online jewelry market, with the precious metal representing 30.05% of online jewelry sales in 2024. Silver represented the second largest jewelry segment, followed by diamond, platinum, gemstones, and other jewelry materials. (source)
2. Diamonds are projected to be the fastest-growing segment from 2019 to 2032, driven by increasing disposable income among consumers and diamonds’ reputation as a status symbol, as well as the material’s versatility and durability. (source)
3. Asia Pacific represents 35.8% of the online jewelry market share, leading all other global regions. This geographical demographic segment was valued at USD $13.6 billion in 2024 and will nearly triple in market value to $39.4 billion by the end of 2032, according to projections. This expected growth can be credited to increasing internet penetration and smartphone usage in the region. (source)
4. China dominates the Asia Pacific market, accounting for 26% of regional online jewelry sales in 2024. Increased disposable income and purchasing power have led to greater demand for luxury items in the country. (source)
5. India is the second-largest online jewelry market segment in the Asia Pacific region, after China, followed by a near tie between Australia and ASEAN, as well as Japan, South Korea, and the rest of APAC. (source)
6. North America is the fastest-growing region for online jewelry sales, with a CAGR of 13.4% during the forecast period. This significant growth is driven by robust online payment systems, widespread internet penetration, and well-developed e-commerce platforms. (source)
7. In Europe, Germany, the UK, and France lead online jewelry sales, but regional regulations and taxation policies may inhibit market expansion.
8. In the Middle East and Africa, the UAE, Saudi Arabia, and South Africa are leading the growing online jewelry market, but trust for online sales may slow market growth in parts of the region.
9. In Latin America, Brazil and Mexico lead online jewelry sales, with economic instability and logistical challenges as the main obstacles to growth. (source)
10. Key players in the online jewelry industry are Tiffany &Co., Harry Winston Inc., HStern, GRAFF, Renaissance Global Limited, De Beers, Pandora, Cartier, Chopard & Cie SA, Swarovski, and Pomellato. (source)

What trends are influencing the online jewelry market?

Several market trends are shaping the future of online jewelry sales:

• Sustainability and ethical sourcing: Consumers are increasingly drawn to ethically sourced gemstones, lab-grown diamonds, and recycled metals.
• Personalization and customization: Jewelry shoppers love unique, one-of-a-kind pieces. Brands that offer engraving, birthstones, and design customization stand out.
• Augmented reality and virtual try-on: AR technology allows buyers to see how a piece will look on them before purchasing, reducing hesitation and returns.
• DTC brands: Many jewelry brands are bypassing traditional retail channels and selling directly to customers, offering better pricing and personalized service.
• Social media and influencer marketing: Platforms like Instagram, TikTok, and Pinterest drive jewelry sales by showcasing trends, influencers’ picks, and user-generated content.

Who buys the most jewelry online?

The biggest online jewelry buyers tend to fall into these categories:

• Millennials and Gen Z: Younger generations are digital natives who prefer online shopping, valuing convenience, price transparency, and sustainability.
• Engagement and wedding shoppers: Many couples are now purchasing engagement rings and wedding bands online due to wider selection and better customization options.
• Luxury shoppers: High-net-worth individuals are increasingly comfortable purchasing high-quality jewelry online, especially from well-known luxury brands.
• Gift shoppers: Jewelry is a popular gift, and online shopping makes it easy to find and personalize gifts for special occasions.

How is technology enhancing the online jewelry shopping experience?

Technology is playing a major role in making online jewelry shopping easier, safer, and more enjoyable:

• Virtual try-on technology: AR and AI-powered tools allow customers to see how a piece looks before buying.
• AI-powered recommendations: Machine learning analyzes shopping behavior to suggest styles and designs tailored to individual preferences.
• Blockchain and certification: Blockchain technology ensures transparency in gemstone sourcing and authentication, helping to combat fraud.
• 3D printing and customization: Brands use 3D printing to create custom pieces quickly, making personalized jewelry more accessible.
• Enhanced customer support: AI chatbots and video consultations with jewelry experts help customers make informed decisions.

What these online jewelry statistics reveal

This market overview reveals massive growth and increasing trust in the online jewelry market, with more people than ever buying high-end pieces from their screens. Whether you're a jewelry retailer looking to expand online or a shopper hunting for your next treasure, 2025 promises to be a year of opportunity and innovation in the digital jewelry space.

For brands, staying ahead of the curve means embracing new technologies, enhancing customer experiences, and continuously adapting to changing consumer expectations. One thing’s for sure—this industry isn’t losing its sparkle anytime soon!

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